The popular sportswear brand Nike was the leader in profits from the sale of its own collectible tokens.
The company earned $185 million, which is a world record. Along with the fall of the cryptocurrency market, interest in NFT decreased significantly. However, this did not stop tokens from Nike from gaining popularity.
More than 67,000 transactions were made with tokens of the brand. At the same time, the company received $93 million from initial sales and $92 million from transaction fees.
The total trading volume of NFT issued by Nike exceeded $ 1 billion 293 million. Nike was the leader in terms of profit from NFT sales, with a significant gap. In second place was a fashion brand Dolce & Gabbana with $25.6 million in profit. The sports brand Adidas also launched its NFT collection, but its profit from token sales was only $10 million.
Recall that Nike has filed a lawsuit against the platform StockX, accusing it of illegal sale of irreplaceable tokens with the image of Nike sneakers. However, the platform’s management said the sportswear and footwear brand’s claims were unfounded.