NFT trading and popularity statistics in 2022

Statistics regarding NFT trades and the popularity of NFT this year.

The cryptocurrency boom of 2021 has drawn attention to NFT as well, although the concept of NFT has existed in blockchains since the first NFT, Quantum, was released in 2014. How popular have NFTs become in 2022? How many users are buying, selling, and exchanging them, and how many plan to do so?

To find out, Google surveys were used, asking 2002 users in the U.S. if they had ever bought or sold NFTs, if they intended to do so, and if they knew what NFTs were. Along with this was an analysis of millions of Google searches conducted around the world to determine which NFTs are most in demand and which countries are most interested in them.

NFT Demographics Statistics

NFT¹s popularity has risen and fallen over the years, even before they became popular in 2021. Although their primary platform is now the Ethereum blockchain, the first NFT¹ was minted on the Namecoin blockchain in 2014.

Then in 2021, NFT¹ attracted the attention of mainstream media and crypto-enthusiasts. So, how many users started trading NFT in 2022?

how many people in the US Are Trading NFTs
Nearly 10 million adults in the U.S. have bought or sold NFTs in the past (3.8%).

One in twelve U.S. adults plans to trade NFT in the future (8%). Despite this, nearly 9 in 10 U.S. adults have never traded NFT and currently do not plan to (88.2%). The survey showed that 3.8% of people in the U.S. have bought or sold NFT in the past. 3.8% of 258.3 million (U.S. adults) equals 9.8 million.

What age groups are most likely to trade NFTs?

Every trend that affects mainstream social media has a target audience. NFT’s similarity to collectible cards and collectible games makes it a target market for anyone who has enjoyed these games in the past. Does this reflect the age of the population involved in buying and selling NFTs. To find out, divided the survey respondents into age groups ranging from 18-24 to 65+.

Adults between the ages of 18 and 24 are most likely to have traded NFT, with 8.6% responding that they have bought or sold NFT in the past.

Only 0.8% of Americans over age 65 had previously bought or sold NFT, making them the least likely age group to have traded or would want to trade NFT (6.3%).

One in eight American adults ages 25 to 34 plan to buy and sell NFT in the future, making them the most likely age group to do so (11.8%).

6.4% of adults over 55 want to buy or sell NFTs in the future, even though only 1.1% have traded them in the past.

Who trades NFTs more often – men or women?

Anyone can start collecting NFTs. However, where there is a target audience, there are differences in demographics. Does gender affect the number of people selling NFTs? To find out, we divided the survey respondents into men and women.

Men in the U.S. are more than twice as likely as women to buy or sell NFTs (5.6% vs. 2.2%). They are also 3.8% more likely than women to plan to trade NFT (9.9% vs. 6.1%). Women are half as likely as men to be interested in trading NFT (8.3% vs. 15.5%).

How popular will NFTs be in 2022?

When NFTs hit the mainstream media, their popularity began to extend beyond the crypto world. It could be argued that NFTs introduced a lot of people to blockchain networks and will continue to do so as they appeal to everyone who likes to collect. How many people are familiar with NFT in the U.S. in 2022?

40.1% of adults in the United States have heard of NFTs and understand what they are. That’s 2 out of every 5 adults. One in seven know about NFTs, but don’t know what they are or how they work (13.4%). Nearly half (46.5%) of U.S. adults have never heard of NFT.

NFT Trends

When did NFTs become so popular? How many people are really interested in them, and how much has that interest changed over time? To answer these questions, used KWFinder to analyze global search volumes for the keyword phrase “What is NFT?” and several variants.

The question “What is NFT?” grew by more than one million between October 2021 and January 2022 (1,094,989), simultaneously with the cryptocurrency price boom² in late 2021.

The biggest peak of interest came in January 2022, when people around the world performed an impressive 1,447,774 searches for “What is NFT?”

Interest in NFT began to grow rapidly in January 2021, reaching its first peak in February 2021 when people searched 94,900 times, an increase of 87,000 since January.

Which countries are most interested in NFT?

Singapore is more interested in NFT than any other country in the world: Singaporeans search on average 197.4 times per 100,000 people per month.

Next are Cayman Islanders, who search for “What is NFT?” 182.6 times per 100,000 people per month.

Australia is the fifth country to search more times per 100,000 people than any other English-speaking country in the world (164.7).

New Zealand is not far behind: New Zealanders search for “What is NFT?” an average of 154.7 times per 100,000 people per month.

Types of NFTs: which are the most popular?

An NFT can be anything the seller wants – an image, sets of images, sound clips and even tweets!

NFT is a statement of ownership recorded on a blockchain, which means that the nature of the asset is less important than its uniqueness and subsequent value. That’s why Twitter founder Jack Dorsey’s tweet in 2006 was sold for more than $2.9 million in 2021. It is irreplaceable and completely unique – perfect for NFT!

The creation of NFT collectible games began with Etheria in October 2015, in which Ethereum blockchain users could buy and collect pieces of digital “land.” Since then, the concept has been embraced by many creators and fans, and game after game has been added to the broad digital blockchain world.

So, which NFT games and gaming platforms are most popular in 2022? And has the popularity of this asset deployment concept changed over time? To find out, researched global search volumes for various NFT games and platforms for NFT adoption for each month from November 2020 to June 2022.

The vast majority used keywords that Google defines as NFT. However, it is important to note that many searches for terms such as “Doodles” may refer to unrelated topics.

Doodles is the most popular NFT game, with an average of over 2 million searches per month (2,103,333) in 2022.

Axie Infinity is the next most popular game. It was searched an average of 1.6 million times per month (1,613,833) in 2022.

NFT and social media

While NFT is bought, sold and traded on the blockchain, social media is an invaluable intermediary when it comes to communicating with artists and buyers in the crypto market. Platforms such as Twitter and Instagram have become invaluable tools for trading NFT, as well as offering the perfect place to showcase NFT acquisitions. What’s happening with NFT on social media?

OpenSea is one of the most popular hashtags to pair with #NFT on Instagram, Twitter, Tiktok and Youtube in 2022.

Artist Beeple, creator of the $69 million NFT Everydays: the First 5,000 Days, has amassed more than 697,000 followers on Twitter as of 2022.

Google’s most popular NFT, Doodles, has amassed more than 367,000 followers on Twitter since creating an account in June 2021.

Axie Infinity has about a million followers (940,000) since 2018.

NFT sales in sports

Interests such as sports have quickly gained popularity on NFT trading platforms and social media. One example is NBA Top Shot, an NFT trading platform where users can buy and sell clips of basketball games online. So, how popular are NFT sports and how well are they selling in 2022?

The most expensive NBA Top Shot NFT sold was a clip of LeBron James, selling for $230,023 on August 26, 2021.

Previously, the title belonged to another LeBron James clip that sold on March 20, 2021 for $210,000.

In fact, LeBron James appears in 6 of the 10 most expensive NFT Top Shots of all time!

Crime and the NFT

How common is NFT crime in 2022? Chainanalysis’ 2022 Cryptocrime Report, which showed that, in 2022, there were 262 money laundering scams, resulting in a net criminal proceeds of about $8.4 million.

The amount of funds generated by FTTs is growing, and it is mostly done “off the grid” by criminals seeking to exchange stolen money or drug money for legitimate funds.

The report also says that many malicious sellers are adding malware to NFTs to steal funds, collect customer data and even spy on them.


Thus, based on the above information, we can conclude that NFT is still the focus of users’ attention. However, despite the significant interest in them, there are still many legal issues regarding the authenticity of NFT creations that have not been resolved. The market is increasingly flooded with works of no value, fakes.

This may lead to devaluation of the NFT market, loss of interest and trust of the clients. It is not excluded that in a few years the NFT market will be another technological bubble, bursting under the weight of unresolved problems.

Pavel Komarovsky

Financial journalist. Worked as Engagement Manager at McKinsey & Company
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